Turning London's backstreets into trendy food markets


London Union is turning backstreets into trendy food markets – Sep. 28, 2016

Jonathan Downey loves to throw a party.

A leading figure in London’s vibrant food and drink industry, he likes eating out to be memorable and fun.

‘;
for (i = 0; i 4) {
afterParagraphFour = true;
}
currentParagraph = storytext.childNodes[i];
heights += currentParagraph.clientHeight;
if (heights >= limit && insertAfterThisParagraphIndex === -1) {
insertAfterThisParagraphIndex = SMARTASSET.setDivIndex(i);
console.log(“insert after paragraph number ” + i);
console.log(“HEIGHTS = ” + heights);
console.log(“LIMIT = ” + limit);
}
}
/* div with id=”ie_column” */
else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘div’ &&
storytext.childNodes[i].id !== “undefined” &&
storytext.childNodes[i].id ===”ie_column”) {
heights = 0;
limit = 80;
insertAfterThisParagraphIndex = -1
}
/* embeds from twitter, facebook, youtube */
else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘div’ &&
storytext.childNodes[i].classList.contains(’embed’)) {
heights = 0;
limit = 80;
insertAfterThisParagraphIndex = -1
}
/* cnn video player */
else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘div’ &&
storytext.childNodes[i].classList.contains(‘cnnplayer’)) {
heights = 0;
limit = 80;
insertAfterThisParagraphIndex = -1
}
/* images */
else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘img’) {
heights = 0;
limit = 80;
}
/* images stored in figure tags */
else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘figure’) {
heights = 0;
limit = 80;
}
}
if (heights >= 875 && afterParagraphFour) {
storytext.childNodes[insertAfterThisParagraphIndex].insertAdjacentHTML(‘afterend’, smartAssetDiv);
smartasset = document.getElementById(‘smartasset-article’);
smartasset.style.float = ‘left’; // allows module to have text float to right
smartasset.style.marginRight =’20px’;
smartasset.style.marginBottom =’25px’;
}
}

SMARTASSET.setSmartAssetScript = function() {
console.log(‘starting setSmartAssetScript’);
SA = document.SA || [];
SA.push({
embedUrl: “https://smartasset.com”,
container: “#smartasset-article”,
version: 1.1,
data:
{ key: “bdknf2rinbhwvdksm6zbmhf3twrv4oih” }
/*{ key: “CNNe038d38a57032085441e7fe7010b0” }*/
});
console.log(‘finished in setSmartAssetScript push() call’);

var smscript = document.createElement(“script”);
smscript.type = “text/javascript”;
smscript.async = true;
smscript.src = (“https:” == document.location.protocol ? “https://” : “http://”) + “smartasset.com/embed.js”;

var s = document.getElementsByTagName(“script”)[0];
s.parentNode.insertBefore(smscript, s);
console.log(“finished entire function of setSmartAssetFunction()”);
};
SMARTASSET.setSmartAssetDiv();
SMARTASSET.setSmartAssetScript();

Downey is one of the co-founders of London Union — a company that turns neglected corners of the city into bustling street food markets. British celebrity chefs Jamie Oliver and Nigella Lawson are big fans.

A former lawyer, Downey set up the business last year with Henry Dimbleby — co-founder of fast food chain Leon — and combined it with his previous venture Street Feast.

London Union charges food vendors and visitors to its venues, and says it makes much of its profits from drink sales. It generated $4.6 million in sales in its first five months.

“I came at it as a business and not just wanting to have a good time,” Downey says. “I did have a good time as well, but I approached it with a really professional attitude.”

Related: London tries to save its black cabs from Uber

London Union now runs four street markets, including Dinerama, located in east London’s once dilapidated Shoreditch area. A former depot for gold bullion trucks, it now hosts a bustling, 16,000 square foot market.

Generation gap

Dinerama is open Thursday to Sunday and attracts about 10,000 visitors a week. London Union estimates that more than 750,000 people will visit its markets in the next 12 months.

“I just like that mass consumption, that crowd, that atmosphere, that vibe we get when everybody is together in one place enjoying the same thing,” Downey says.

The Dinerama market, in London.

London Union wants to expand at home and abroad, and has plans for a flagship, permanent street food market in an “iconic London building.”

Downey attributes London Union’s success, at least in part, to a shift in young people’s interests.

“Young people are not going out drinking, they are not spending time in nightclubs the way my generation did,” observes Downey. “There’s much more of an interest in food, food from all around the world.”

CNNMoney (London) First published September 28, 2016: 11:29 AM ET


Terms & Conditions apply

NMLS #1136


Source Link

Create a shortened URL

What's Your Reaction?

Cry Cry
0
Cry
Cute Cute
0
Cute
Damn Damn
0
Damn
Dislike Dislike
0
Dislike
Like Like
0
Like
Lol Lol
0
Lol
Love Love
0
Love
Win Win
0
Win
WTF WTF
0
WTF

Leave a Reply

Be the First to Comment!

avatar
  Subscribe  
Notify of

Turning London's backstreets into trendy food markets

log in

Become a part of our community!

reset password

Back to
log in

Hey there!

or

Forgot password?

Forgot your password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Close
of

Processing files…

Choose A Format
Gif
GIF format